James Borda Writer, Game and Interaction Designer

Verizon Indycar AR experience

To capitalise on the Indy Car partnership and accelerate Verizon’s emergence as a game changing technology leader, Wasserman Group transformed the Pagoda at the Indianapolis Motor Speedway into a Technology Showcase for the month of May leading up to the Indy 500. The private space highlighted how Verizon’s innovative technologies and powerful network will transform IndyCar for teams, tracks and fans.

Wasserman created seven unique experiences to position Verizon as an innovator. One of these was Suit Up, an AR experience that put visitors in the driver’s seat of an Indy Car. Stepping into the space, visitors first saw themselves cut out against the iconic Pavilion at the Indianapolis speedway. After a moment they were digitally ‘suited up’ as an IndyCar driver. Then their view was transformed to the cockpit of a car as it raced around the track, taking the checkered flag. The experience utilized the Kinect controller to mimic the user’s movements as a 3D character, and to capture their ‘steering’ gestures inside the car.

I was brought in to coordinate the New York test install of the experience. With software teams working in both China and San Francisco, AV&C needed a Unity expert to facilitate the ongoing daily updates, and to run the experience for client demos.

Project Details

Client: Wasserman, AV&C, Brooklyn Research

Date: 04/15/2014

Unity 3D